SOCIAL MEDIA ANALYTICS

Social Media Analytics is the complete insider’s guide for all executives, marketing analysts and students who want to answer mission-critical questions and maximize the business value of social media data at every step of the process. Two leaders of IBM’s cutting-edge Social Media Analysis Initiative offer thorough and practical coverage of all three phases: data identification, analysis and knowledge interpretation. Teaches cutting-edge techniques for unstructured data identification, analysis and interpretation. Gives expert advice for avoiding costly pitfalls in social media analytics. Includes three chapter-length case study projects. Written by leaders of IBM’s pioneering Social Media Analysis Initiative.