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Sales And Distribution Management, An Indian Adaptation
Publisher:
Wiley India
| Author:
Joseph F Hair | Jr Rolph Anderson
| Language:
English
| Format:
Paperback
Publisher:
Wiley India
Author:
Joseph F Hair | Jr Rolph Anderson
Language:
English
Format:
Paperback
₹1,149 ₹976
Save: 15%
In stock
Ships within:
3-5 Days
In stock
ISBN:
SKU
9789357469517
Category MBA
Category: MBA
Page Extent:
688
It presents core concepts using a comprehensive pedagogical framework – featuring real-world case studies, illustrative examples, and innovative exercises – to facilitate a deeper understanding of sales management challenges and to develop stronger sales management skills. In addition to thoroughly revising all chapters, this Indian edition features a set of six new chapters, focusing on distribution channels, retailing, wholesaling, distribution channel systems, logistics and supply chain management, and international sales and distribution management. Each chapter also incorporates an updated set of real business examples and cases situated in the Indian context.
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Description
It presents core concepts using a comprehensive pedagogical framework – featuring real-world case studies, illustrative examples, and innovative exercises – to facilitate a deeper understanding of sales management challenges and to develop stronger sales management skills. In addition to thoroughly revising all chapters, this Indian edition features a set of six new chapters, focusing on distribution channels, retailing, wholesaling, distribution channel systems, logistics and supply chain management, and international sales and distribution management. Each chapter also incorporates an updated set of real business examples and cases situated in the Indian context.
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