RETAIL MANAGEMENT: A STRATEGIC APPROACH, 13TH EDN

Retail Management: A Strategic Approach, 13/e is a contemporary text which will enable the readers to thrive in today’s retailing industry. It advocates one of the fundamental principle that retailers have to plan for and adapt to an ever-changing and complex environment. Without a pre-planned strategy, retailers may fail and be unable to cope with the market environment. This text helps readers become good retail planners and decision makers. This edition includes updated data which reflects the current global economic scenario with an extensive coverage of Omni channel retailing. Features New to this edition:
• All data and examples reflect current Indian economic and world situations as much as possible, incorporating the need to take into account the economic environment that has dramatically affected so many businesses and consumers.
• Boxes include thought-provoking questions on technology in retailing in India, retailing around the world, ethics in Indian retailing and careers in retailing.
• Many photos and images have been replaced and updated throughout.
• A strategic decision-making orientation, with many illustrative flowcharts, figures, tables and photos. The chapter coverage is geared to the six steps used in developing and applying a retail strategy, which are first described in Chapter 1.
• Full coverage of all major retailing topics—including merchandising, consumer behavior, information systems, Omni channel retailing, store location, operations, logistics, service retailing, the retail audit, retail institutions, franchising, human resource management, computerization and retailing in a changing environment.
• A real-world approach focusing on both small and large retailers.
• Updated Indian retail cases have been added as in Shoppers Stop, Café Coffee Day, P C Chandra Jewellers, Airtel, Landmark, Ferns and Petals, Crossword and many more.