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Product and Brand Management
Publisher:
Oxford India
| Author:
Tapan K. Panda
| Language:
English
| Format:
Paperback
Publisher:
Oxford India
Author:
Tapan K. Panda
Language:
English
Format:
Paperback
₹1,487
Save: 15%
In stock
Ships within:
3-5 Days
In stock
ISBN:
Page Extent:
888
Product and Brand Management is a comprehensive textbook designed to meet the needs of MBA students specializing in marketing. It offers in-depth coverage of various elements, valuation techniques and emerging applications for managing a product as well as a brand.
Description
Product and Brand Management is a comprehensive textbook designed to meet the needs of MBA students specializing in marketing. It offers in-depth coverage of various elements, valuation techniques and emerging applications for managing a product as well as a brand.
About Author
Dr Tapan K. Panda is Dean, Jindal Global Business School (JGBS) at O.P. Jindal Global University (JGU). Prior to this, he was Dean and Professor of Marketing at School of Management, BML Munjal University. He has also been Director at Great Lakes Institute of Management, Chennai and a full time faculty in the area of marketing at Indian Institute of Management (IIM) Indore, Kozhikode and Lucknow.
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