Persuasion : Social Influence And Compliance Gaining, 5th Edn

Publisher:
Taylor & Francis India
| Author:
Robert H. Gass | John S. Seiter
| Language:
English
| Format:
Paperback
Publisher:
Taylor & Francis India
Author:
Robert H. Gass | John S. Seiter
Language:
English
Format:
Paperback

715

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Availiblity

ISBN:
SKU 9780815366584 Category
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Page Extent:
400

Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion. It then encourages them to develop and apply general conclusions about persuasion in real-world settings.

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Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion. It then encourages them to develop and apply general conclusions about persuasion in real-world settings.

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