Persuasion In Your Life 3nd Edition

Publisher:
Taylor & Francis India
| Author:
Shawan T.Wahi | Eric Morris
| Language:
English
| Format:
Paperback
Publisher:
Taylor & Francis India
Author:
Shawan T.Wahi | Eric Morris
Language:
English
Format:
Paperback

1,610

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Ships within:
3-5 Days

In stock

Book Type

Availiblity

ISBN:
SKU 9781032937113 Category
Category:
Page Extent:
356

This accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and professional contexts.

Through its use of rhetoric, criticism, and social scientific research, this book helps readers understand, analyze, and use persuasion in their lives and careers. It explores techniques of verbal and visual persuasion for use in business and professional communication, health communication, and everyday life, as well as expanded coverage of persuasion in social movements and social advocacy. It also pays attention throughout to ethical considerations and to the significance of new media.

This textbook is a student-friendly introduction suitable for use in undergraduate courses in persuasion, health communication, and business communication.

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Description

This accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and professional contexts.

Through its use of rhetoric, criticism, and social scientific research, this book helps readers understand, analyze, and use persuasion in their lives and careers. It explores techniques of verbal and visual persuasion for use in business and professional communication, health communication, and everyday life, as well as expanded coverage of persuasion in social movements and social advocacy. It also pays attention throughout to ethical considerations and to the significance of new media.

This textbook is a student-friendly introduction suitable for use in undergraduate courses in persuasion, health communication, and business communication.

About Author

Shawn T. Wahl is Professor of Communication and Dean of the Reynolds College of Arts and Letters at Missouri State University (MSU). In addition, Shawn has worked across the nation as a corporate trainer, communication consultant, and leadership coach in a variety of industries.

Eric Morris is Associate Professor of Communication at Missouri State University (MSU) and the Director of Forensics for MSU’s Holt V. Spicer Debate Forum. Eric is the Executive Secretary for the American Forensic Association (AFA), and previously he served as President for the Cross Examination Debate Association (CEDA) and as the Chair for the 3rd District of the National Debate Tournament (NDT). He was the 2008 NDT Coach of the Year.

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