SalePaperback
Sociology Themes And Perspectives (15th Ed 2017)
₹155
Save: 50%
Together With Chemistry Class 12th (2019)
₹265
Save: 50%
Online Marketing
Publisher:
OXFORD
| Author:
Richard Gray
| Language:
English
| Format:
Paperback
Publisher:
OXFORD
Author:
Richard Gray
Language:
English
Format:
Paperback
₹250
Save: 50%
In stock
Ships within:
1-4 Days
In stock
As good as new (Used)
☆ ☆ ☆ ☆ ☆
☆ ☆ ☆ ☆ ☆
| Book Type | |
|---|---|
| Signs of Wear | |
| Weak Binding | |
| Pages |
Pages are crisp and clean |
| Pen/Pencil Marks |
No pen or pencil marks |
ISBN:
Page Extent:
538
Online Marketing: A Customer Led Approach offers a compelling balance between theory and practice by exploring both the benefits and challenges of doing business online. The book is grounded in traditional marketing concepts, examining how these have evolved with insights from online customer experiences. The authors emphasize that, despite the rise of new online tools, the customer should always remain the central focus in all transactions and interactions.
Description
Online Marketing: A Customer Led Approach offers a compelling balance between theory and practice by exploring both the benefits and challenges of doing business online. The book is grounded in traditional marketing concepts, examining how these have evolved with insights from online customer experiences. The authors emphasize that, despite the rise of new online tools, the customer should always remain the central focus in all transactions and interactions.
About Author
Richard Gay is a Principal Lecturer in Direct Marketing at Newcastle Business School, Northumbria University. Alan Charlesworth is a Senior Lecturer in Marketing and E-Marketing at the University of Sunderland. Rita Esen is a Cyber Law Consultant and Visiting Lecturer at Durham University.
Reviews
There are no reviews yet.
[wt-related-products product_id="test001"]
Reviews
There are no reviews yet.