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International Marketing, 11th Edition
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ntroduction to Global Business
Publisher:
Cambridge India
| Author:
Julian Gaspar | James Kolari | Katherine T. Smith | Leonard Bierman | Antonio Arreola-Risa L. Murphy Smith
| Language:
English
| Format:
Paperback
Publisher:
Cambridge India
Author:
Julian Gaspar | James Kolari | Katherine T. Smith | Leonard Bierman | Antonio Arreola-Risa L. Murphy Smith
Language:
English
Format:
Paperback
Original price was: ₹1,125.₹900Current price is: ₹900.
Save: 20%
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The global business environment is rapidly changing due to shifts in geopolitical alliances, active support of global international institutions in promoting market-oriented economic reforms, and advances in the development and use of information technology. INTRODUCTION TO GLOBAL BUSINESS, 2e addresses these challenges by providing a comprehensive analysis of the global business environment and lays the foundation for the functional tools used to better prepare you to manage the global business landscape.
Description
The global business environment is rapidly changing due to shifts in geopolitical alliances, active support of global international institutions in promoting market-oriented economic reforms, and advances in the development and use of information technology. INTRODUCTION TO GLOBAL BUSINESS, 2e addresses these challenges by providing a comprehensive analysis of the global business environment and lays the foundation for the functional tools used to better prepare you to manage the global business landscape.
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