![](https://padhegaindia.in/wp-content/themes/woodmart/images/lazy.png)
Save: 20%
![](https://padhegaindia.in/wp-content/themes/woodmart/images/lazy.png)
Save: 10%
Multiculturalism and Advertising: Indian and European Enterprises under Globalization
Publisher:
| Author:
| Language:
| Format:
Publisher:
Author:
Language:
Format:
₹1,100 ₹880
Save: 20%
In stock
Ships within:
In stock
Weight | 378 g |
---|---|
Book Type |
ISBN:
Page Extent:
Few expressions of globalization are as visible, widespread and pervasive as the worldwide proliferation of internationally traded consumer goods. Advertising is not only a useful index to measure globalization, but also a catalyst to increasing interconnections between economies and cultures. This book presents a comparative analysis of multicultural advertising through an empirical study of advertisements in two geographically diverse commercial regions-Europe and India. Showing that there has been a significant increase i multicultural images, symbols, and texts in advertisements across consumer goods-for the ‘elite’ as well as the ‘less elite’ -this book argues that there is a growing congruence of values among different cultures. It suggests that in spite of our differences, we are moving, at least in the corporate world, toward a larger unity.
Few expressions of globalization are as visible, widespread and pervasive as the worldwide proliferation of internationally traded consumer goods. Advertising is not only a useful index to measure globalization, but also a catalyst to increasing interconnections between economies and cultures. This book presents a comparative analysis of multicultural advertising through an empirical study of advertisements in two geographically diverse commercial regions-Europe and India. Showing that there has been a significant increase i multicultural images, symbols, and texts in advertisements across consumer goods-for the ‘elite’ as well as the ‘less elite’ -this book argues that there is a growing congruence of values among different cultures. It suggests that in spite of our differences, we are moving, at least in the corporate world, toward a larger unity.
About Author
Reviews
There are no reviews yet.
Reviews
There are no reviews yet.