SaleTrade Paperback
More. Numbers. Every. Day.: How Figures Are Taking Over Our Lives – And Why Its Time to Set Ourselv
Publisher:
Monoray
| Author:
Micael Dahlen; Helge Thorbjørnsen
| Language:
English
| Format:
Trade Paperback
Publisher:
Monoray
Author:
Micael Dahlen; Helge Thorbjørnsen
Language:
English
Format:
Trade Paperback
₹699 ₹524
Save: 25%
In stock
Ships within:
14-21 Days
In stock
Weight | 360 g |
---|---|
Book Type |
ISBN:
SKU
9781800961067
Category Uncategorized
Category: Uncategorized
Page Extent:
288
Description : Welcome to the numberdemic, where a deluge of figures, stats and data manipulate your every move. From the way you work, date and exercise to the products you buy and the news you read, numbers have worked their way into every part of our lives. But is life better this way? How are all of those numbers affecting us?With fascinating, sometimes frightening and sometimes shrewdly funny research, behavioural economists Micael Dahlen and Helge Thorbjrnsen explain why we’re so attached to numbers and how we can free ourselves from their tyranny. Along the way, you’ll learn why viral videos, however inaccurate, become more convincing with every view; how numbers can affect the way we physically age, if we let them; why the more films you rate the less impressive you’ll find them and how numbers that ‘anchor’ themselves in your brain can affect the size of your mortgage – plus much more.
Be the first to review “More. Numbers. Every. Day.: How Figures Are Taking Over Our Lives – And Why
Its Time to Set Ourselv” Cancel reply
Description
Description : Welcome to the numberdemic, where a deluge of figures, stats and data manipulate your every move. From the way you work, date and exercise to the products you buy and the news you read, numbers have worked their way into every part of our lives. But is life better this way? How are all of those numbers affecting us?With fascinating, sometimes frightening and sometimes shrewdly funny research, behavioural economists Micael Dahlen and Helge Thorbjrnsen explain why we’re so attached to numbers and how we can free ourselves from their tyranny. Along the way, you’ll learn why viral videos, however inaccurate, become more convincing with every view; how numbers can affect the way we physically age, if we let them; why the more films you rate the less impressive you’ll find them and how numbers that ‘anchor’ themselves in your brain can affect the size of your mortgage – plus much more.
About Author
Micael Dahlen is the author of six best-selling books and a professor at Stockholm School of Economics. He has risen rapidly to take up a leading position in the fields of consumer behavior, creativity and marketing.
Helge Thorbj?rnsen is a Professor at the Norwegian School of Economics. He is curious about human behavior and decision-making, especially when technology is involved. His research and teaching span from happiness and well-being to behavioral economics, innovation and advertising. He lives in Bergen, Norway
Reviews
There are no reviews yet.
Be the first to review “More. Numbers. Every. Day.: How Figures Are Taking Over Our Lives – And Why
Its Time to Set Ourselv” Cancel reply
[wt-related-products product_id="test001"]
Reviews
There are no reviews yet.