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Marketing Management (15th Ed)
Publisher:
Pearson
| Author:
Philip Kotler, Kevin Lane Keller
| Language:
English
| Format:
Paperback
Publisher:
Pearson
Author:
Philip Kotler, Kevin Lane Keller
Language:
English
Format:
Paperback
₹500
Save: 60%
In stock
Ships within:
1-4 Days
In stock
Excellent (Used)
☆ ☆ ☆ ☆
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| Book Type | |
|---|---|
| Signs of Wear | |
| Weak Binding | |
| Pages |
Pages are mostly clean with minor marks |
| Pen/Pencil Marks |
Pen and pencil used minimally |
ISBN:
Page Extent:
570
The field of marketing evolves daily, and for students to stay competitive, they require a textbook that embodies the latest in marketing theory and practices. “Marketing Management, 15th edition,” is renowned as the gold standard in marketing texts because it consistently integrates the most current developments in marketing theory and practice. This updated edition has been revised to offer the most comprehensive, up-to-date, and engaging content in marketing management available.
Description
The field of marketing evolves daily, and for students to stay competitive, they require a textbook that embodies the latest in marketing theory and practices. “Marketing Management, 15th edition,” is renowned as the gold standard in marketing texts because it consistently integrates the most current developments in marketing theory and practice. This updated edition has been revised to offer the most comprehensive, up-to-date, and engaging content in marketing management available.
About Author
Philip Kotler holds the distinguished position of S. C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management. He is the acclaimed author of "Marketing Management" (Pearson), now in its fifteenth edition, which is globally recognized as the most widely used marketing textbook. Dr. Kotler has authored numerous successful books and over 100 articles in leading journals. He is also the only recipient of the Alpha Kappa Psi award for the best annual article in the Journal of Marketing on three occasions.
Kevin Lane Keller is the E. B. Osborn Professor of Marketing at the Tuck School of Business, Dartmouth College. He holds degrees from Cornell, Carnegie-Mellon, and Duke universities. Professor Keller's research has been published extensively in major marketing journals such as the Journal of Marketing, Journal of Marketing Research, and Journal of Consumer Research. He has also served on the Editorial Review Boards of these journals. With over 90 published papers, Professor Keller's research is widely cited and has received numerous awards.
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