KATHA TELL A STORY, SELL A DREAM

Some of the most successful
people of our times are master storytellers. From Steve Jobs to N.R. Narayana
Murthy, from Indra Nooyi to Rakesh Jhunjhunwala, the best communicators are
those who effectively use stories, analogies, metaphors and even jokes to get
their message across. Maybe you are an entrepreneur, trying to sell your
business plan to potential investors. Maybe you are the head of a company,
trying to influence your employees to follow a rather unconventional path. Or
a mid-level manager, trying to convince your boss to take a chance on a
project. No matter which field you are in, there comes a time when you have
to persuade and influence and there’s no better way to do it than by
narrating stories. In fact, the modern designation of chief storytelling
officer (CSO) – which is said to have begun at Nike in the nineties – is a
growing trend in companies. Katha: Tell a Story, Sell a Dream is about the
art of storytelling in business. It tells you why stories are important, when
you must tell a story and how to find and tell the most effective tales,
whether you are communicating to stakeholders, business associates, employees
or colleagues. Written in simple, lucid prose, Kathã will demonstrate why the
art of storytelling is perhaps the number one skill and how the power of
storytelling may well be the key to achieving your goals.