Integrated Marketing Communication In Digital Age

Publisher:
Wiley India
| Author:
Divesh Kumar | Varisha Rehman | Zillur
| Language:
English
| Format:
Paperback
Publisher:
Wiley India
Author:
Divesh Kumar | Varisha Rehman | Zillur
Language:
English
Format:
Paperback

899

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Book Type

Availiblity

ISBN:
SKU 9789357466097 Category
Category:
Page Extent:
596

This book serves as an essential guide for students, business professionals, and marketers aiming to understand the nuances of contemporary marketing communication strategies. The book diligently provides information and roadmap that is imperative to dynamically maneuvers and elevate the marketing strategy in the fast-paced digital world not only for startups but also for established companies.

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Description

This book serves as an essential guide for students, business professionals, and marketers aiming to understand the nuances of contemporary marketing communication strategies. The book diligently provides information and roadmap that is imperative to dynamically maneuvers and elevate the marketing strategy in the fast-paced digital world not only for startups but also for established companies.

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