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Influence : The Psychology of Persuasion
Publisher:
Harper Business
| Author:
Robert B. Cialdini
| Language:
English
| Format:
Hardback
Publisher:
Harper Business
Author:
Robert B. Cialdini
Language:
English
Format:
Hardback
₹1,099 ₹824
Save: 25%
In stock
Ships within:
1-4 Days
In stock
ISBN:
SKU
9780063382886
Category Business & Management
Category: Business & Management
Page Extent:
592
In the new edition of this highly acclaimed New York Times bestseller, Robert Cialdini the seminal expert in the fields of influence and persuasion explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Robert Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science.
You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.
Cialdini’s Principles of Persuasion:
Reciprocation
Commitment and Consistency
Social Proof
Liking
Authority
Scarcity
Unity, the newest principle for this edition
Understanding and applying the principles ethically is cost-free and deceptively easy.Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research including a three-year field study on what leads people to change Influence is a comprehensive guide to using these principles to move others in your direction.
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Description
In the new edition of this highly acclaimed New York Times bestseller, Robert Cialdini the seminal expert in the fields of influence and persuasion explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Robert Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science.
You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.
Cialdini’s Principles of Persuasion:
Reciprocation
Commitment and Consistency
Social Proof
Liking
Authority
Scarcity
Unity, the newest principle for this edition
Understanding and applying the principles ethically is cost-free and deceptively easy.Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research including a three-year field study on what leads people to change Influence is a comprehensive guide to using these principles to move others in your direction.
About Author
Robert B. Cialdini, PhD is an award-winning behavioral scientist and author. He is the president and CEO of Influence at Work, focusing on live and virtual keynotes, streaming and online corporate training.
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