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Hacking The Human Mind: The behavioral science secrets behind 17 of the world’s best brands
Publisher:
Harriman House
| Author:
MichaelAaron Flicker and Richard Shotton
| Language:
English
| Format:
Trade Paperback
Publisher:
Harriman House
Author:
MichaelAaron Flicker and Richard Shotton
Language:
English
Format:
Trade Paperback
Original price was: ₹599.₹479Current price is: ₹479.
In stock
Ships within:
7-10 Days
In stock
ISBN:
Page Extent:
256
All marketers aim to learn from the best in their sector. But that’s easier said than done. Because every brand applies hundreds of tactics to grow. How can we tell which are responsible for their success? Those with the backing of behavioral science are the best place to start — we can predict what will work because there’s evidence behind them. Here, we look through the lens of behavioral science to identify approaches that played a part in taking brands to the top. Brands can be mystifyingly successful. Customers are happy to pay premium prices for things that should be free – like water; things that should be cheap – like milk; and things that would do the same job at half the price, like vacuum cleaners. Why? Looking at 21 top brands, Hacking The Human Mind unpacks the mystery, so you can learn from the winners.
Description
All marketers aim to learn from the best in their sector. But that’s easier said than done. Because every brand applies hundreds of tactics to grow. How can we tell which are responsible for their success? Those with the backing of behavioral science are the best place to start — we can predict what will work because there’s evidence behind them. Here, we look through the lens of behavioral science to identify approaches that played a part in taking brands to the top. Brands can be mystifyingly successful. Customers are happy to pay premium prices for things that should be free – like water; things that should be cheap – like milk; and things that would do the same job at half the price, like vacuum cleaners. Why? Looking at 21 top brands, Hacking The Human Mind unpacks the mystery, so you can learn from the winners.
About Author
Richard Shotton is the founder of the behavioral science consultancy Astroten. He is also the author of The Choice Factory, a book on applying behavioral science to marketing. It has sold 85,000+ copies, a 4.6 rating on Amazon, and has been translated into 15 languages. It won best sales and marketing book at the 2019 Business Book Awards. His latest book, The Illusion of Choice, was released in March 2023. MichaelAaron is the founder and president of XenoPsi Ventures, a brand incubator firm providing financial, marketing and intellectual capital to a growing portfolio of companies. MichaelAaron has worked with many of the country's leading brands including Nike, JPMorgan Chase & Co, Chubb, AstraZeneca Pharmaceuticals, ACE Insurance and Evan Williams Bourbon. As a thought leader at the intersection of business consulting, advertising, and technology, MichaelAaron is a thought leader regularly writing and speaking at industry events and is regularly featured in publications such as Advertising Age, MediaPost, VentureBeat, and Chief Marketer.
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