Fundamentals of International Business

Fundamental of International Business, 5th Edition has been revised and updated as per curriculum guidelines issued by the UGC under the Undergraduate Curriculum Framework – 2022 (UGCF-22) for all undergraduate courses in India. The text incorporates the latest developments like the ‘Paris Agreement’ and ‘USMCA’ to introduce complex topics in global environmental issues and regional economic integration. It uses the story of the ‘Wimbledon tennis ball’ to introduce students to the complexities of globalization and international business. It brings out the interconnected nature of culture through the case of Chicken Tikka Masala becoming a national dish of the UK. It highlights emerging issues such as the Robotic revolution in manufacturing, the appearance of mega-regional agreements, and the impact of climate change and global terrorism on international business.