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FROM INCREMENTAL TO EXPONENTIAL
Publisher:
HarperCollins
| Author:
Wadhwa, Vivek/Amla, Ismail/Salkever, Alex
| Language:
English
| Format:
Paperback
Publisher:
HarperCollins
Author:
Wadhwa, Vivek/Amla, Ismail/Salkever, Alex
Language:
English
Format:
Paperback
₹424
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ISBN:
Page Extent:
240
Over and over, we see big legacy businesses getting beaten to the punch by energetic little start-ups. It seems like innovation can come from only the bottom up or from the outside in. But tech experts Vivek Wadhwa and Ismail Amla are here to tell you that “big equals slow and stodgy” is a myth. Based on decades of experience working with both the world’s leading brands and disruptive start-ups, this book explores the opportunity legacy companies have to create new markets, supercharge growth, and remake their businesses by combining the mindset and tool belt of start-ups with the benefits of incumbency: boatloads of customer data, decades of brand equity, robust distribution channels, enormous financial asserts, and more.
This fast-paced, anecdote-rich story rethinks modern innovation–a book every manager, executive, and ambitious employee will want to read.
Description
Over and over, we see big legacy businesses getting beaten to the punch by energetic little start-ups. It seems like innovation can come from only the bottom up or from the outside in. But tech experts Vivek Wadhwa and Ismail Amla are here to tell you that “big equals slow and stodgy” is a myth. Based on decades of experience working with both the world’s leading brands and disruptive start-ups, this book explores the opportunity legacy companies have to create new markets, supercharge growth, and remake their businesses by combining the mindset and tool belt of start-ups with the benefits of incumbency: boatloads of customer data, decades of brand equity, robust distribution channels, enormous financial asserts, and more.
This fast-paced, anecdote-rich story rethinks modern innovation–a book every manager, executive, and ambitious employee will want to read.
About Author
Vivek Wadhwa has been researching and teaching technology development and innovation for over a decade at leading universities such as Stanford, Duke, Harvard, and Carnegie Mellon. He is a regular keynote speaker and has been a globally syndicated columnist for the Washington Post and a contributor to publications such as the Wall Street Journal, Fortune, MarketWatch, and the Hindustan Times. Ismail Amla is chief growth officer of Capita. He is responsible for overseeing innovation efforts at Capita and both internal and client-facing transformation efforts globally. Alex Salkever is the coauthor with Vivek Wadhwa of The Immigrant Exodus, The Driver in the Driverless Car, and Your Happiness Was Hacked. --This text refers to the paperback edition.
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