SaleSold outPaperback
FASHION BUYING : FROM TREND FORECASTING TO SHOP FLOOR
Publisher:
Bloomsbury Publishing
| Author:
David Shaw
| Language:
English
| Format:
Paperback
Publisher:
Bloomsbury Publishing
Author:
David Shaw
Language:
English
Format:
Paperback
₹479
Save: 20%
Out of stock
Receive in-stock notifications for this.
Ships within:
5-7 Days
Out of stock
| Book Type |
|---|
ISBN:
Page Extent:
176
Fashion Buying: From Trend Forecasting to Shop Floor uniquely looks at what fashion buying entails in terms of the activities, processes and people involved – from the perspective of the fashion buyer. It breaks down the five key areas of buying activity for those wishing to pursue a career in the industry; crucially exploring the role of the fashion buyer, sources of buying inspiration, sourcing and communication, merchandise planning, and trends in fashion buying. The book features insightful interviews with successful fashion creatives alongside business case studies, putting the contents of each chapter into professional context and perspective. Exercises and activities also enable you to apply your knowledge of the subject as you work through the book. Fully illustrated with inspiring imagery, Fashion Buying is an invaluable go-to handbook for fashion design, marketing, buying and merchandising students, written by industry experts.
Description
Fashion Buying: From Trend Forecasting to Shop Floor uniquely looks at what fashion buying entails in terms of the activities, processes and people involved – from the perspective of the fashion buyer. It breaks down the five key areas of buying activity for those wishing to pursue a career in the industry; crucially exploring the role of the fashion buyer, sources of buying inspiration, sourcing and communication, merchandise planning, and trends in fashion buying. The book features insightful interviews with successful fashion creatives alongside business case studies, putting the contents of each chapter into professional context and perspective. Exercises and activities also enable you to apply your knowledge of the subject as you work through the book. Fully illustrated with inspiring imagery, Fashion Buying is an invaluable go-to handbook for fashion design, marketing, buying and merchandising students, written by industry experts.
About Author
David Shaw worked in fashion buying for over 2 years for some of the UK's largest fashion retailers. A pioneer of several of the first fashion buying courses, David is now an academic, consultant trainer and writer. Dimitri Koumbis worked in visual merchandising for more than 15 years for many fast-fashion retailers. He currently teaches courses in Fashion Merchandising and Marketing at the Art Institute, New York, USA.
Reviews
There are no reviews yet.
[wt-related-products product_id="test001"]
Reviews
There are no reviews yet.