Exploring Strategy : Text and Cases , 12th Edition

Publisher:
Pearson India
| Author:
Richard Whittington | Patrick Regnér | Duncan. Angwin | Gerry Johnson | Kevan Scholes
| Language:
English
| Format:
Paperback
Publisher:
Pearson India
Author:
Richard Whittington | Patrick Regnér | Duncan. Angwin | Gerry Johnson | Kevan Scholes
Language:
English
Format:
Paperback

895

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Book Type

Availiblity

ISBN:
SKU 9789357054584 Category
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Page Extent:
840

Exploring Strategy, 12th Edition, has long been the essential introduction to strategy for the managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations – how they prosper, grow, innovate, and change.

Text and Cases also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Adnams, Siemens, Air Asia, Apple, Handelsbanken, Glastonbury and the Indian Premier League.

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Description

Exploring Strategy, 12th Edition, has long been the essential introduction to strategy for the managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations – how they prosper, grow, innovate, and change.

Text and Cases also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Adnams, Siemens, Air Asia, Apple, Handelsbanken, Glastonbury and the Indian Premier League.

About Author

Richard Whittington is Professor of Strategic Management at the Said Business School, University of Oxford.

Duncan Angwin is Dean of Nottingham University Business School.

Patrick Regner is Professor of Strategic Management at Stockholm School of Economics.

Gerry Johnson is Emeritus Professor of Strategic Management at Lancaster University School of Management.

Kevan Scholes is Emeritus Professor of Strategic Management and formerly Director of the Sheffield Business School.

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