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UNIQUELY ME STORIES SET OF 8 BOOKS Original price was: ₹1,200.Current price is: ₹960.

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Every Screen on the Planet: The Secret Story of TikTok

Publisher:
Macmillan Business
| Author:
Emily Baker-White
| Language:
English
| Format:
Trade Paperback
Publisher:
Macmillan Business
Author:
Emily Baker-White
Language:
English
Format:
Trade Paperback

Original price was: ₹899.Current price is: ₹719.

Save: 20%

In stock

Ships within:
7-10 Days

In stock

Book Type

Discount
Publisher

Pan Macmillan

Genre

Non Fiction

ISBN:
SKU 9781035049271 Categories , Tag
Page Extent:
352

TikTok boasts 2 billion users across the world, and since its founding in 2018, it has gained unprecedented influence over our culture, politics, and even commerce. And yet we still know very little about the app’s inner-workings and its China-based parent company ByteDance. To put it in starker terms, we don’t fully understand how its addictive algorithm functions or why it has hooked us so dramatically.

In Time Bomb, reporter Emily Baker-White will relate for the first time the full story of TikTok, through the lenses of business, politics and culture, to help us understand the company and its technology. With exhaustive reporting and exclusive access, Baker-White will take us behind the scenes of TikTok’s creation and growth, its contentious relationship with governments worldwide, and its astounding – and continuous – impact on society.

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Description

TikTok boasts 2 billion users across the world, and since its founding in 2018, it has gained unprecedented influence over our culture, politics, and even commerce. And yet we still know very little about the app’s inner-workings and its China-based parent company ByteDance. To put it in starker terms, we don’t fully understand how its addictive algorithm functions or why it has hooked us so dramatically.

In Time Bomb, reporter Emily Baker-White will relate for the first time the full story of TikTok, through the lenses of business, politics and culture, to help us understand the company and its technology. With exhaustive reporting and exclusive access, Baker-White will take us behind the scenes of TikTok’s creation and growth, its contentious relationship with governments worldwide, and its astounding – and continuous – impact on society.

About Author

Emily Baker-White works as a technology reporter for Forbes. She previously covered tech at Buzzfeed News. Before becoming a journalist, Baker-White earned her J.D. from Harvard Law School and practiced criminal defense law, launching a multi-year investigation into police misconduct on Facebook. With her unique mix of legal and tech expertise, she is uniquely situated to cover the intricate landscape of TikTok and ByteDance.

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