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ESSENTIALS OF MARKETING (ENGLISH) 1ST EDITION
Publisher:
OXFORD INDIA
| Author:
KELLY PAGE, BAINES ET AL.
| Language:
English
| Format:
Paperback
Publisher:
OXFORD INDIA
Author:
KELLY PAGE, BAINES ET AL.
Language:
English
Format:
Paperback
₹340
Save: 20%
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1-4 Days
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ISBN:
Page Extent:
440
Are you motivated by learning from marketers at top organizations like Apple and IKEA?
Are you excited by the prolific growth in social media and its implications for marketing?
Do you need a fresh and concise introduction to marketing?
Then look no further,as Essentials of Marketing has arrived! Why choose this book?
Packed full of exciting and stimulating cases from organizations such as Twitter, Foursquare, and WOMAD, this text, written by these best-selling authors, encourages you to consider how you would tackle the real marketing challenges and issues encountered by professionals on a daily basis. Fundamental marketing concepts are presented clearly, and illustrated by a wealth of European and international examples. In addition, links to classic and contemporary research papers introduce you to influential academic contributions to marketing. Essentials of Marketing, the South Asian Edition, is the must-have textbook for students looking to shine and excel in their marketing studies and future careers.
Description
Are you motivated by learning from marketers at top organizations like Apple and IKEA?
Are you excited by the prolific growth in social media and its implications for marketing?
Do you need a fresh and concise introduction to marketing?
Then look no further,as Essentials of Marketing has arrived! Why choose this book?
Packed full of exciting and stimulating cases from organizations such as Twitter, Foursquare, and WOMAD, this text, written by these best-selling authors, encourages you to consider how you would tackle the real marketing challenges and issues encountered by professionals on a daily basis. Fundamental marketing concepts are presented clearly, and illustrated by a wealth of European and international examples. In addition, links to classic and contemporary research papers introduce you to influential academic contributions to marketing. Essentials of Marketing, the South Asian Edition, is the must-have textbook for students looking to shine and excel in their marketing studies and future careers.
About Author
Dr. Kelly Page is a social design ethnographer, social and digital innovator, and learning entrepreneur committed to developing truly social cultures, people, and organizations with emerging and social technology.
Paul Baines is Professor in Political Marketing and Deputy Dean (Strategic Projects) at the University of Leicester School of Business, UK, Director, Baines Associates Limited and Mayor of Charnwood, 2021-2022. He is a world authority on political marketing and propaganda, and a sought-after commentator and consultant on marketing and political marketing matters. In his spare time, he likes hill-walking, politics and current affairs, the cinema, and international travel but he seldom gets a lot of spare time!
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