ENTREPRENEURSHIP : NEW VENTURE MANAGEMENT

This comprehensive textbook provides a
fundamental framework for understanding the theory,
process, and practice of entrepreneurship. It captures the concepts and
insights that would equip
aspiring and practicing entrepreneurs with the necessary expertise for
starting and running their
ventures. The author has consciously attempted to strike a balance between
theory and practice
while keeping a concise and lucid approach. It assumes no prior knowledge
at the reader’s end and
caters to Management and Engineering streams alike. This book includes more
than 100 real-life
examples of start-ups from India. It discusses all aspects of launching a
venture—including, but not
limited to, idea generation, market validation, team building,
fund-raising, product marketing, and
customer outreach and engagement, acquiring/ polishing overall
entrepreneurial skills. This
textbook will be useful to MBA students, participants of executive
courses/workshops, practicing
managers, and readers interested in entrepreneurship and entrepreneurial
skill-building.