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Electronic Commerce 2010 (English, Paperback, Turban Efraim) (2012)
Publisher:
Pearson Education India
| Author:
| Language:
English
| Format:
Paperback
Publisher:
Pearson Education India
Author:
Language:
English
Format:
Paperback
₹1,835
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As good as new (Used)
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| Book Type | |
|---|---|
| Signs of Wear | |
| Weak Binding | |
| Pages |
Pages are crisp and clean |
| Pen/Pencil Marks |
No pen or pencil marks |
ISBN:
Page Extent:
740
Electronic Commerce 2012 (7th Edition)
Electronic Commerce 2012 offers a comprehensive explanation of electronic commerce (EC), detailing what it is, how it is conducted and managed, and how to evaluate its opportunities, limitations, issues, and risks from a managerial perspective. This approach makes the subject practical and relevant for both majors and non-majors.
To stay current with today’s rapidly evolving technology, the seventh edition has been streamlined, removing outdated material while still covering the latest and most important topics in the field.
Contents:
Chapter 1: Overview of Electronic Commerce
Chapter 2: E-Commerce: Mechanisms, Infrastructure, and Tools
Chapter 3: Retailing in Electronic Commerce
This text is designed to provide students with practical, up-to-date information that will be beneficial in understanding and managing electronic commerce effectively.
Description
Electronic Commerce 2012 (7th Edition)
Electronic Commerce 2012 offers a comprehensive explanation of electronic commerce (EC), detailing what it is, how it is conducted and managed, and how to evaluate its opportunities, limitations, issues, and risks from a managerial perspective. This approach makes the subject practical and relevant for both majors and non-majors.
To stay current with today’s rapidly evolving technology, the seventh edition has been streamlined, removing outdated material while still covering the latest and most important topics in the field.
Contents:
Chapter 1: Overview of Electronic Commerce
Chapter 2: E-Commerce: Mechanisms, Infrastructure, and Tools
Chapter 3: Retailing in Electronic Commerce
This text is designed to provide students with practical, up-to-date information that will be beneficial in understanding and managing electronic commerce effectively.
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