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E-Business : 2013
Publisher:
Oxford
| Author:
Parag Kulkarni
| Language:
English
| Format:
Paperback
Publisher:
Oxford
Author:
Parag Kulkarni
Language:
English
Format:
Paperback
₹150
Save: 60%
In stock
Ships within:
1-4 Days
In stock
Excellent (Used)
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| Book Type | |
|---|---|
| Signs of Wear | |
| Weak Binding | |
| Pages |
Pages are mostly clean with minor marks |
| Pen/Pencil Marks |
Pen and pencil used minimally |
ISBN:
Page Extent:
452
This textbook is designed to meet the needs of postgraduate management students. It integrates e-commerce with the strategic aspects of e-business, using numerous examples, exhibits, figures, and case studies to illustrate the concepts.
Key Features:
– Covers various aspects of e-business, including strategies, models, and life cycles.
– Discusses business intelligence and knowledge management in both Indian and global contexts.
– Provides guidance on setting up and managing an e-business, including techno-managerial aspects.
– Includes real-life case studies of India-based e-business companies.
Students will find this book useful for its thorough coverage of e-business topics. It also serves as a valuable reference for marketing and IT professionals and e-business practitioners.
Description
This textbook is designed to meet the needs of postgraduate management students. It integrates e-commerce with the strategic aspects of e-business, using numerous examples, exhibits, figures, and case studies to illustrate the concepts.
Key Features:
– Covers various aspects of e-business, including strategies, models, and life cycles.
– Discusses business intelligence and knowledge management in both Indian and global contexts.
– Provides guidance on setting up and managing an e-business, including techno-managerial aspects.
– Includes real-life case studies of India-based e-business companies.
Students will find this book useful for its thorough coverage of e-business topics. It also serves as a valuable reference for marketing and IT professionals and e-business practitioners.
About Author
Dr. Parag Kulkarni is the CEO and Chief Scientist at EKLaT Research in Pune. He is an alumnus of IIM Kolkata and IIT Kharagpur and has been awarded a DSc - Higher Doctorate for his significant contributions to research, professional fields, and business. Dr. Kulkarni has also served as a visiting faculty member at various IIMs and IITs, Symbiosis, Pune University, and FTMS-Singapore. Additionally, he co-authored the book IT Strategy for Business (OUP).
Sunita Jahirabadkar is an Assistant Professor in the Department of Computer Engineering at Cummins College of Engineering, Pune. She has over 15 years of experience in both teaching and industry.
Dr. Pradip K. Chande is the Group Director of the TRUBA Group of Institutes in Indore. Previously, he has been a Professor at IIM Indore, Director at MANIT Bhopal, and Corporate Head at MBT Pune. With three decades of experience in teaching, research, consultancy, industry, and administration, Dr. Chande has also co-authored the book IT Strategy for Business (OUP).
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