DIGITAL FIRST: THE SIX REALIZATIONS TO TRANSFORM YOUR BUSINESS

In the digital era where the bold eat the complacent, it is inevitable that every business will become a digital business. Companies that fail to transform will flame out or fade away. Leaders in all industries have realized that adopting digital is no longer an option.

Digital First book discusses the challenges faced by executives during digital transformations and outlines six broad areas to focus on to get the transformation right. These areas are referred to as The Six Digital First Realizations. The book has two main purposes: to share the six digital-first realizations and to provide a playbook that will enable leaders to unlock value from the transformation journey.

The realizations are written in a leadership fable format for two reasons. The first is to make the content as close to real-world experiences so everyone can absorb the nuances of transformation. It tells the story of Neo Ray, a Chief Digital Officer who takes on the challenge of putting Fitness First Inc. on a digital-first trajectory in one year. The simple narrative helps readers understand the six digital-first realizations and demonstrates how organizations can create order out of chaos.

The second reason is to illustrate how purpose-driven organizations with aligned teams can push boundaries and deliver game-changing results. Examples of real-world companies are added along with summaries of the realizations to show how companies applied the realizations successfully.