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Designed To Win: The Tata Elxsi Story

Name: Designed To Win: The Tata Elxsi Story - Padhega India
SKU: 9780143469742
Price: 559 INR
Availability: InStock

Publisher:

Penguin Business

| Author:

Devarajan

| Language:

English

| Format:

Hardback

Publisher:

Penguin Business

Author:

Devarajan

Language:

English

Format:

Hardback

Original price was: ₹699.Current price is: ₹559.

Save: 20%

In stock

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Book Type	Hardback
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Publisher	Penguin Random House
Genre	Non Fiction

ISBN:

SKU 9780143469742 Categories Biography & Memoir, New Releases Tag #NewReleases

Categories: Biography & Memoir, New Releases

Page Extent:

272

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Tata Elxsi may not be the first company you think of when you think of the Tata group. However, as the highest valued Tata company, Tata Elxsi has been revolutionizing the world of electric vehicles by offering innovative solution in the area of electric energy and embedded product design.

And it’s not just automakers — Elxsi helps broadcast and communication companies design new-age set-top boxes, app frameworks and cloud services for Smart TV and OTT platforms. With a client base that includes the likes of Ford, Jaguar Land Rover, Nissan, Mahindra, Motorola, Comcast, Echostar, Panasonic and many more, Tata Elxsi has dramatically transformed itself from a company on the brink of bankruptcy to one of the most valued companies delivering consistent growth.

What drives Tata Elxsi’s success? What has it done differently to transform itself from a highly debt-ridden company to an immensely successful organization benefitting shareholders, investors and consumers alike?

What lessons can readers learn from Tata Elxsi in entrepreneurship, sales, marketing, strategy and many other management areas? This book is an attempt to answer these and many such questions to enlighten readers about a little-known but unique Tata group company.

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Description

Tata Elxsi may not be the first company you think of when you think of the Tata group. However, as the highest valued Tata company, Tata Elxsi has been revolutionizing the world of electric vehicles by offering innovative solution in the area of electric energy and embedded product design.

And it’s not just automakers — Elxsi helps broadcast and communication companies design new-age set-top boxes, app frameworks and cloud services for Smart TV and OTT platforms. With a client base that includes the likes of Ford, Jaguar Land Rover, Nissan, Mahindra, Motorola, Comcast, Echostar, Panasonic and many more, Tata Elxsi has dramatically transformed itself from a company on the brink of bankruptcy to one of the most valued companies delivering consistent growth.

What drives Tata Elxsi’s success? What has it done differently to transform itself from a highly debt-ridden company to an immensely successful organization benefitting shareholders, investors and consumers alike?

What lessons can readers learn from Tata Elxsi in entrepreneurship, sales, marketing, strategy and many other management areas? This book is an attempt to answer these and many such questions to enlighten readers about a little-known but unique Tata group company.

About Author

Devarajan (Dev) founded Transmation Consulting with the aim of providing technology companies a platform to accelerate and transform their business strategies. Dev has held several prominent positions in the technology sector. Dev is an independent director on the board of Tata Play Limited and serves on the boards of Prime Focus Ltd and Prime Focus Technologies Ltd. He sits on the board of DNEG India, one of the largest VFX companies in the world, boasting eight Academy Awards (Oscars) to its name. He is also an Independent Director and Board Member of India’s largest staffing company, Quess Corp. Additionally, he is on the board of GVS Software. Previously, Dev was the managing director of Cisco Systems in India, where he helped set up and managed Cisco's largest R&D centre established outside the USA. His responsibilities included building a successful offshore development programme and facilitating the establishment of operationally efficient, cost-effective development centres integrated with the company's R&D labs. During his tenure, Dev played a key role in increasing Cisco India's workforce to 3,500 employees and advised in establishing the Cisco Development Centre in China. Before joining Cisco, Dev was the managing director of Tata Elxsi, becoming one of the youngest directors in the Tata Board. He successfully turned around the company from being loss-making to one of the most successful tech companies within the Tata Group.