SalePaperback
CUDA by Example An Intro. to General-Purpose
Original price was: ₹590.₹472Current price is: ₹472.
Save: 20%
Data Structures & Algorithms, 1st Edition
Original price was: ₹1,250.₹1,000Current price is: ₹1,000.
Save: 20%
Customer Relationship Management, 1st Edition
Publisher:
Pearson India
| Author:
Ed Peelen
| Language:
English
| Format:
Paperback
Publisher:
Pearson India
Author:
Ed Peelen
Language:
English
Format:
Paperback
Original price was: ₹690.₹552Current price is: ₹552.
Save: 20%
In stock
Ships within:
7-10 Days
In stock
ISBN:
Page Extent:
452
Customer Relationship Management examines the entire scope of this subject including strategy, organisation, marketing and information technology. This book blends together theory and practice to achieve a thorough discussion of CRM, thus helping the reader to answer questions such as:
What should our business strategy be?
How do we translate CRM business strategy into marketing?
This book is suitable for advanced marketing and business undergraduate and MBA students and also students on the following courses: Customer Relationship Management, Direct Marketing, Relationship Marketing, Database Management or Business Intelligence.
Description
Customer Relationship Management examines the entire scope of this subject including strategy, organisation, marketing and information technology. This book blends together theory and practice to achieve a thorough discussion of CRM, thus helping the reader to answer questions such as:
What should our business strategy be?
How do we translate CRM business strategy into marketing?
This book is suitable for advanced marketing and business undergraduate and MBA students and also students on the following courses: Customer Relationship Management, Direct Marketing, Relationship Marketing, Database Management or Business Intelligence.
About Author
Ed Peelen, University of Nyenrode, The Netherlands. Rob Beltman
Reviews
There are no reviews yet.
[wt-related-products product_id="test001"]
Related products
Valuation: The Art And Science Of Corporate Investment Decisions,3rd Edition
Original price was: ₹1,000.₹800Current price is: ₹800.Save: 20%
The Art And Science Of Business Communication: Skills, Concepts, Cases, And Applications, 5th Edition
Original price was: ₹680.₹544Current price is: ₹544.Save: 20%
Supply Chain Management: Strategy, Planning, And Operation, 7th Revised Edition
Original price was: ₹950.₹760Current price is: ₹760.Save: 20%
Strategic Management Concepts And Cases A Competitive Advantage, Approach
Original price was: ₹730.₹584Current price is: ₹584.Save: 20%
Strategic Management And Competitive Advantage: Concepts And Cases
Original price was: ₹970.₹776Current price is: ₹776.Save: 20%
Strategic Management And Business Policy
Original price was: ₹840.₹672Current price is: ₹672.Save: 20%
Organizational Theory, Design And Change,7th Edition
Original price was: ₹790.₹711Current price is: ₹711.Save: 10%
Management Of Banking And Financial Services, 4th Edn
Original price was: ₹880.₹704Current price is: ₹704.Save: 20%
International Finance: Theory and Policy, 12 Edition
Original price was: ₹750.₹600Current price is: ₹600.Save: 20%
Guide to Managerial Communication
Original price was: ₹350.₹280Current price is: ₹280.Save: 20%
Fundamentals of International Business
Original price was: ₹449.₹359Current price is: ₹359.Save: 20%
Financial Markets and Institutions, 10th Edition
Original price was: ₹950.₹760Current price is: ₹760.Save: 20%
RELATED PRODUCTS
Indian Financial System 5/Ed
Original price was: ₹845.₹507Current price is: ₹507.Save: 40%
Derivatives and Risk Management
Original price was: ₹950.₹808Current price is: ₹808.Save: 15%
Advertising, Brand and Consumer Behaviour
Original price was: ₹530.₹424Current price is: ₹424.Save: 20%
CONSUMER BEHAVIOR, 13TH EDITION
Original price was: ₹1,000.₹850Current price is: ₹850.Save: 15%
CONSUMER BEHAVIOR: A DIGITAL NATIVE
Original price was: ₹910.₹774Current price is: ₹774.Save: 15%
CONSUMER BEHAVIOUR: THE INDIAN CONTEXT (CONCEPTS AND CASES)
Original price was: ₹720.₹648Current price is: ₹648.Save: 10%
Corporate Governance and Fraud Risk Management in India
Original price was: ₹500.₹400Current price is: ₹400.Save: 20%
Essential Mathematics for Economic Analysis, 5th Edition
Original price was: ₹1,140.₹1,082Current price is: ₹1,082.Save: 5%
Exploring Strategy : Text and Cases , 12th Edition
Original price was: ₹1,060.₹848Current price is: ₹848.Save: 20%
Financial Derivatives: The Currency And Rates Factor
Original price was: ₹760.₹608Current price is: ₹608.Save: 20%
Financial Markets and Institutions, 10th Edition
Original price was: ₹950.₹760Current price is: ₹760.Save: 20%
Guide to Managerial Communication
Original price was: ₹350.₹280Current price is: ₹280.Save: 20%
Human Resource Management, 3rd Edition
Original price was: ₹740.₹592Current price is: ₹592.Save: 20%
International Business – 8th Edition
Original price was: ₹910.₹728Current price is: ₹728.Save: 20%
International Business, 4th Edition
Original price was: ₹1,000.₹850Current price is: ₹850.Save: 15%
International Finance: Theory and Policy, 12 Edition
Original price was: ₹750.₹600Current price is: ₹600.Save: 20%
International Financial Management, 3rd Edition
Original price was: ₹1,030.₹824Current price is: ₹824.Save: 20%
Introduction To Fintech, Ist Edition | Technology In Specific Financial Process | Cutting-Edge Technology
Original price was: ₹530.₹477Current price is: ₹477.Save: 10%
Management Of Banking And Financial Services, 4th Edn
Original price was: ₹880.₹704Current price is: ₹704.Save: 20%
Managerial Economics | Economic Tools For Todays Decision Makers
Original price was: ₹880.₹704Current price is: ₹704.Save: 20%
Project Management Absolute Beginner’s Guide, 5th Edition
Original price was: ₹870.₹696Current price is: ₹696.Save: 20%
Sales and Distribution Management: Decisions, Strategies, and Cases. 7th Edition
Original price was: ₹850.₹764Current price is: ₹764.Save: 10%
Strategic Management And Business Policy
Original price was: ₹840.₹672Current price is: ₹672.Save: 20%
Strategic Management And Competitive Advantage: Concepts And Cases
Original price was: ₹970.₹776Current price is: ₹776.Save: 20%
Strategic Management Concepts And Cases A Competitive Advantage, Approach
Original price was: ₹730.₹584Current price is: ₹584.Save: 20%
Supply Chain Management: Strategy, Planning, And Operation, 7th Revised Edition
Original price was: ₹950.₹760Current price is: ₹760.Save: 20%
The Art And Science Of Business Communication: Skills, Concepts, Cases, And Applications, 5th Edition
Original price was: ₹680.₹544Current price is: ₹544.Save: 20%
Understanding Cross Cultural Management
Original price was: ₹1,090.₹872Current price is: ₹872.Save: 20%
Valuation: The Art And Science Of Corporate Investment Decisions,3rd Edition
Original price was: ₹1,000.₹800Current price is: ₹800.Save: 20%
Fundamentals of Multinational Finance, 5th Edition
Original price was: ₹860.₹688Current price is: ₹688.Save: 20%
Reviews
There are no reviews yet.