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Culture Eats Creativity for Lunch: The Ulkaway
Publisher:
Rupa Publications India
| Author:
Arvind Wable
| Language:
English
| Format:
Paperback
Publisher:
Rupa Publications India
Author:
Arvind Wable
Language:
English
Format:
Paperback
₹266
Save: 10%
In stock
Releases around 10/07/2024Ships within:
This book is on PRE-ORDER, and it will be shipped within 1-4 days after the release of the book.
In stock
| Book Type |
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ISBN:
Page Extent:
160
The culture of an organization is far more critical than just creativity in determining long-term
success.
In Culture Eats Creativity for Lunch, former Executive Director and CEO of FCB Ulka, Arvind
Wable, shares the secrets behind a strong and positive organizational culture, viewed through the
lens of India’s leading advertising agency.
During his leadership of over two decades, Wable came to a rather radical conclusion that the Ulka
culture, or the Ulkaway, was the fuel that propelled the agency to sustained growth. While it might
seem like a paradox in the case of an ad agency, he explains it by analysing the different attributes
of the Ulkaway and how it can be implemented in a workplace of any kind.
Keeping in view the changing dynamics brought about by rapid business evolution and considering
the growing prevalence of remote work and virtual teams, this book emphasizes the pivotal role of
a robust organizational culture in steering companies through uncertainties and helping them scale
new peaks. Through Ulkaway, Wable demonstrates how culture influences not only creativity but
also leadership, strategy and success.
Discover the Ulkaway and take your organization from good to great.
Description
The culture of an organization is far more critical than just creativity in determining long-term
success.
In Culture Eats Creativity for Lunch, former Executive Director and CEO of FCB Ulka, Arvind
Wable, shares the secrets behind a strong and positive organizational culture, viewed through the
lens of India’s leading advertising agency.
During his leadership of over two decades, Wable came to a rather radical conclusion that the Ulka
culture, or the Ulkaway, was the fuel that propelled the agency to sustained growth. While it might
seem like a paradox in the case of an ad agency, he explains it by analysing the different attributes
of the Ulkaway and how it can be implemented in a workplace of any kind.
Keeping in view the changing dynamics brought about by rapid business evolution and considering
the growing prevalence of remote work and virtual teams, this book emphasizes the pivotal role of
a robust organizational culture in steering companies through uncertainties and helping them scale
new peaks. Through Ulkaway, Wable demonstrates how culture influences not only creativity but
also leadership, strategy and success.
Discover the Ulkaway and take your organization from good to great.
About Author
Arvind Wable is an alumnus of Mayo College, St. Stephens, Delhi School of Economics and
IIM Ahmedabad. His career of almost four decades spanned advertising and marketing in large
multinational advertising agencies and start-ups. He served as CEO at FCB Ulka and FCB Singapore.
Arvind has a keen interest in coaching and mentoring. He is a life coach and certified master
practitioner in solution-focused coaching.
Arvind is actively involved in social, environmental and conservation issues and is the president of
the board of trustees of WWF-India. He also serves on the steering committee of India Sanitation
Coalition and advisory boards of SDMH Hospital and Kala Sakshi Memorial Trust. He is an
enthusiastic painter and a wildlife photographer.
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