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Crossover Creativity : Real-life stories about where creativity comes from
Publisher:
Harriman House
| Author:
Dave Trott
| Language:
English
| Format:
Trade Paperback
Publisher:
Harriman House
Author:
Dave Trott
Language:
English
Format:
Trade Paperback
₹359
Save: 40%
In stock
Releases around 11/07/2024Ships within:
This book is on PRE-ORDER, and it will be shipped within 1-4 days after the release of the book.
In stock
| Book Type |
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ISBN:
Page Extent:
288
Ideas don’t just happen, they don’t spring from nowhere.
Ideas come to life from everything that’s already inside our brains.
Because new ideas are actually a new reaction between existing ideas.
This means creativity is about finding ways to put unrelated, disconnected things together.
When two unrelated things come together, something new springs into existence, they form a third thing, and that becomes a new idea.
That’s Crossover Creativity.
Description
Ideas don’t just happen, they don’t spring from nowhere.
Ideas come to life from everything that’s already inside our brains.
Because new ideas are actually a new reaction between existing ideas.
This means creativity is about finding ways to put unrelated, disconnected things together.
When two unrelated things come together, something new springs into existence, they form a third thing, and that becomes a new idea.
That’s Crossover Creativity.
About Author
Dave Trott is a creative director, copywriter, and author. Trott studied at the Pratt Institute in New York City, majoring in advertising before going on to found the advertising agencies Gold Greenlees Trott, Bainsfair Sharkey Trott and Walsh Trott Chick Smith. In 2004 he was given the D&AD President's Award for lifetime achievement in advertising.
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