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Business Analytics: A Management Approach
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CONSUMER BEHAVIOUR
Publisher:
BLOOMSBURY
| Author:
John O'Shaughnessy
| Language:
English
| Format:
Paperback
Publisher:
BLOOMSBURY
Author:
John O'Shaughnessy
Language:
English
Format:
Paperback
₹699
Save: 30%
In stock
Ships within:
1-4 Days
In stock
ISBN:
Page Extent:
400
A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.
Description
A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.
About Author
JOHN O'SHAUGHNESSY was Professor Emeritus of Business, Columbia University, USA.
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