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Consumer Behaviour (10th Ed)
Publisher:
Pearson
| Author:
Leon G. Schiffman
| Language:
English
| Format:
Paperback
Publisher:
Pearson
Author:
Leon G. Schiffman
Language:
English
Format:
Paperback
₹140
Save: 60%
In stock
Ships within:
1-4 Days
In stock
Excellent (Used)
☆ ☆ ☆ ☆
☆ ☆ ☆ ☆
| Book Type | |
|---|---|
| Signs of Wear | |
| Weak Binding | |
| Pages |
Pages are mostly clean with minor marks |
| Pen/Pencil Marks |
Pen and pencil used minimally |
ISBN:
Page Extent:
552
“Consumer Behavior” is the definitive text that revolutionized the study of consumer behavior. It emphasizes how understanding consumer behavior is crucial for planning, developing, and executing effective marketing strategies.
The tenth edition highlights the influence of new media on consumer behavior and underscores marketers’ capability to leverage consumer insights for precise strategy formulation. Professor Ramesh Kumar enriches this edition with comprehensive cases, discussions, and examples tailored to Indian consumers and markets, offering a global perspective that enhances the textbook’s relevance for Indian students.
Description
“Consumer Behavior” is the definitive text that revolutionized the study of consumer behavior. It emphasizes how understanding consumer behavior is crucial for planning, developing, and executing effective marketing strategies.
The tenth edition highlights the influence of new media on consumer behavior and underscores marketers’ capability to leverage consumer insights for precise strategy formulation. Professor Ramesh Kumar enriches this edition with comprehensive cases, discussions, and examples tailored to Indian consumers and markets, offering a global perspective that enhances the textbook’s relevance for Indian students.
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