CONSUMER BEHAVIOR: BUILDING MARKETING, 14TH EDITION

David L. Mothersbaugh, PhD, is a Professor and Robert C. Morrow Faculty Fellow at the University of Alabama (UA), where he has served as a faculty member or administrator for 24 years. David’s teaching and research are in the areas of consumer behavior, advertising, services marketing, and marketing strategy. David has published some 25 refereed journal articles and conference proceedings, has won a number of research excellence awards, and has served on 17 dissertation committees. His teaching has earned him numerous awards at the undergraduate and executive education levels. He is currently the Associate Dean for Undergraduate and International Programs at the Culverhouse College of Business where he oversees the development and deployment of various student engagement activities and success initiatives focusing on highimpact practices. David’s prior administrative roles at the UA have also involved student-focused program development and include Marketing Department Head, Acting Director of Global Business, and Founding Director of the UA Services Marketing Program. Delbert I. Hawkins, PhD, is an Emeritus Professor of Marketing at the University of Oregon. Delbert is a specialist in the areas of marketing strategy, entrepreneurship, and consumer behavior. He has been involved extensively in global executive management training, has taught extensively around the world including Japan, Germany, and Grenada, and has won the outstanding MBA teaching award at Oregon several times. Delbert’s research has been published in many prestigious marketing journals, and he authored two other textbooks in marketing research and research methods. Delbert has served in many high-level administrative roles at Oregon, including as an Associate and an Acting Dean of the Lundquist College of Business at the University of Oregon. Susan Bardi Kleiser, PhD, is a Professor of Professional Practice in Marketing at Texas Christian University (TCU), where she has served as a faculty member for 14 years. Susan’s teaching and research interests include consumer decision-making, marketing research and analytics, product and brand management, ethics and social media, as well as international marketing. Her research has been published in numerous scholarly journals and conference proceedings in marketing, business, and psychology. Susan’s teaching portfolio, for which she has won a top teaching award, encompasses a wide variety of courses including international experiences in Europe and thesis advising. Susan has led and served on many committees for TCU and the Neeley School of Business and actively serves in the community at large. Dr. Amit Mookerjee is currently a Professor (Management), the Head of the University School of Management and Entrepreneurship, and a Director at the East Campus, Delhi Technological University. Prior to this, he was a Professor, Indian Institute of Management Lucknow (IIM-L), for over 15 years; worked as a Dean, IIM Lucknow’s Noida Campus; the BPCL Research Chair Professor (2009–10); served on the Board of Governors of B-Schools, the IIML Enterprise Incubator Ltd; and Head Analytics and Head Research (later as acting Director), CMCR at the National Council for Applied Economic Research (NCAER— India’s premier think tank). He taught for nearly a decade at MDI, Gurgaon. His consulting, research, and training services span organizations across different sectors in industry (telecom, IT, FMCG, durables, finance and insurance, banking); PSUs and private organizations in core sectors such as energy, cement, fertilizers etc.; development sector (research/projects) for NORAD, DAI-GTZ (now GTI), Norwegian Government, and FICCI; and cooperative sector such as for NAFED. His areas of interest are customer experience, CRM, and building customer profitability. He has contributed papers in respected international journals like MIP, JCM, and Media Psychology and presented papers in more than 20 international conferences overseas and in India. He completed his BA (Economics, Psychology), MBA, and PhD in Management from the ML Sukhadia University, Udaipur.