SaleTrade Paperback
COMPETITIVE ADVANTAGE
Publisher:
FREE PRESS
| Author:
PORTER MICHAEL E.
| Language:
English
| Format:
Trade Paperback
Publisher:
FREE PRESS
Author:
PORTER MICHAEL E.
Language:
English
Format:
Trade Paperback
₹1,124
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ISBN:
Page Extent:
592
Financial Times The most influential management book of the past quarter century….A veritable goldmine of analytical concepts and tools to help companies get a much clearer grasp of how they can create and sustain competitive advantage.
Philip Kotler S.C. Johnson & Son Distinguished Professor of International Marketing, Northwestern University Michael Porter has done it again. Having defined the “what” and “why” of competitive strategy in his earlier book, he now define the “how” in Competitive Advantage.
Newsday A sharp, aggressive, and cogently reasoned book about competition that your smarter rivals will try to get to first.
The Washington Post A brilliant structural analysis of what competitive advantage might mean….
Antitrust Law & Economics Review A superb guide for business managers but also necessary background study for judges, antitrust agency officials, and economic experts in antitrust cases.
Description
Financial Times The most influential management book of the past quarter century….A veritable goldmine of analytical concepts and tools to help companies get a much clearer grasp of how they can create and sustain competitive advantage.
Philip Kotler S.C. Johnson & Son Distinguished Professor of International Marketing, Northwestern University Michael Porter has done it again. Having defined the “what” and “why” of competitive strategy in his earlier book, he now define the “how” in Competitive Advantage.
Newsday A sharp, aggressive, and cogently reasoned book about competition that your smarter rivals will try to get to first.
The Washington Post A brilliant structural analysis of what competitive advantage might mean….
Antitrust Law & Economics Review A superb guide for business managers but also necessary background study for judges, antitrust agency officials, and economic experts in antitrust cases.
About Author
Michael E. Porter, Professor of Business Administration at the Harvard Business School, is the author of Competitive Strategy, the recipient of the 1979 McKinsey Foundation Award for The Best Harvard Business Review Article, and a guest columnist for the Wall Street Journal. Professor Porter developed the much praised MBA course on Industry and Competitive Analysis, lectures widely on competitive strategy, and is a strategic consultant to numerous companies in the United States and abroad.
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