Business Statistics: Communicating With Numbers | 4th Edition

This book offers an intellectually stimulating and practical introduction to business statistics. The text is visually appealing and makes learning accessible through timely business applications. In this updated fourth edition, the connection between business statistics and business analytics is strengthened. Students will not only gain a solid foundation in basic statistics but also develop a keen interest in data analytics. The emphasis throughout the text is on effective communication with numbers rather than just number crunching. Each chapter presents statistical information in written form. By incorporating the perspective of practitioners, the subject matter becomes more relevant and the material more straightforward for students. This approach helps students appreciate the real-world applications and importance of business statistics in today’s data-driven environment.

Salient Features

1. Integrated Introductory Cases – Each chapter begins with an interesting and relevant introductory case. The case is threaded throughout the chapter, and once the relevant statistical tools have been covered, a synopsis a short summary of findings is provided. The introductory case often serves as the basis of several examples in other chapters.

2. Writing with Data – Interpreting results and conveying information effectively is critical to effective decision making in a business environment. Students are taught how to take the data, apply it, and convey the information in a meaningful way.

3. Unique Coverage of Regression Analysis – Relevant coverage of regression without repetition is an important hallmark of this text.

4. Written as Taught – Topics are presented the way they are taught in class, beginning with the intuition and explanation and concluding with the application.

5. Integration of Microsoft Excel® and R – Students are taught to develop an understanding of the concepts and how to derive the calculation; then Excel and R are used as a tool to perform the cumbersome calculations.

6. Real-World Exercises and Case Studies