BUSINESS ENVIRONMENT| FOURTH EDITION

Business environment 4E, is a revised edition that presents in-depth knowledge with updated information about latest developments in the business environments in India. This book is useful to understand the ever-changing environment in which businesses operate. The dynamism of the liberalised industrial and trade environment, The change in government structure, plans and policies (domestic and international), the growing competition, and market forces that guide investment decisions of which impact the operations and profits of businesses, have been discussed to provide a comprehensive reading. The book covers the restructuring of the erstwhile planning Commission and the formation of nitie aayog, its policies and objectives. The text has been carefully curated and updated to cater to the curriculum of business environment for B.Com, BBA, M.Com and MBA courses under the University Grants Commission outlined model. The book has a number of distinguishing features, including thorough discussions on the conceptual framework of each Chapter, comprehensive coverage of government policies, and detailed, student-friendly discussions on liberalization, privatization, globalisation and the world trade organization. It is also useful for practicing managers for the latest data and interpretation to enhance their on-the-job understanding and knowledge of the business environment and its influence on their businesses