SaleHardback
Breaking Through
Publisher:
HARVARD BUSINESS REVIEW PRESS
| Author:
Susman, Sally
| Language:
English
| Format:
Hardback
Publisher:
HARVARD BUSINESS REVIEW PRESS
Author:
Susman, Sally
Language:
English
Format:
Hardback
₹1,124
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In stock
| Weight | 500 g |
|---|---|
| Book Type |
ISBN:
Page Extent:
256
A Wall Street Journal Bestseller
Pfizer’s trailblazing communications leader, Sally Susman, reveals how we can break through the noise to get our message across and make positive change.
A global pandemic. A roller-coaster economy. Political tensions ready to ignite, and common civility at an all-time low. For leaders, the pressures and the stakes could not be higher. And in such a stormy, often dangerous world, communications can no longer be considered a soft skill. The ability to reach people and drive public conversation is a rock-hard competency.
In this wise and inspiring book, Sally Susman, the renowned head of corporate affairs at global biopharmaceutical giant Pfizer, tells the fascinating story of how the company managed the massive communications challenge that came with Covid-19 and the race to produce an effective vaccine. Just as crucial as creating the vaccine itself was the task of winning people’s hearts and minds, and Susman highlights the principles that enabled her to break through, connect, and help move people forward, not only at Pfizer but over a long and stellar career. She shows how clarifying and channeling your intention is an essential first step: What are you trying to say? She illustrates how leaders need to muster the courage to be candid in order to be effective and how, in order to connect, they must both disarm with humility and delight with humor. As a gay, married woman, she talks forthrightly about the challenges and opportunities of embracing who you are, both at home and in the workplace.
Susman’s stories will draw you in with their warmth and humanity, and enlighten and motivate you with their insight and passion. Breaking Through is essential reading for any leader who faces the daunting challenge of communicating in our noisy, turbulent world.
Description
A Wall Street Journal Bestseller
Pfizer’s trailblazing communications leader, Sally Susman, reveals how we can break through the noise to get our message across and make positive change.
A global pandemic. A roller-coaster economy. Political tensions ready to ignite, and common civility at an all-time low. For leaders, the pressures and the stakes could not be higher. And in such a stormy, often dangerous world, communications can no longer be considered a soft skill. The ability to reach people and drive public conversation is a rock-hard competency.
In this wise and inspiring book, Sally Susman, the renowned head of corporate affairs at global biopharmaceutical giant Pfizer, tells the fascinating story of how the company managed the massive communications challenge that came with Covid-19 and the race to produce an effective vaccine. Just as crucial as creating the vaccine itself was the task of winning people’s hearts and minds, and Susman highlights the principles that enabled her to break through, connect, and help move people forward, not only at Pfizer but over a long and stellar career. She shows how clarifying and channeling your intention is an essential first step: What are you trying to say? She illustrates how leaders need to muster the courage to be candid in order to be effective and how, in order to connect, they must both disarm with humility and delight with humor. As a gay, married woman, she talks forthrightly about the challenges and opportunities of embracing who you are, both at home and in the workplace.
Susman’s stories will draw you in with their warmth and humanity, and enlighten and motivate you with their insight and passion. Breaking Through is essential reading for any leader who faces the daunting challenge of communicating in our noisy, turbulent world.
About Author
Sally Susman is Chief Corporate Affairs Officer at Pfizer and vice chair of The Pfizer Foundation. In 2022, Forbes named Susman one of the World?s Most Influential CMOs for Pfizer?s efforts to combat vaccine misinformation. She received the prestigious Matrix Award from New York Women in Communications in 2019 and was named a LinkedIn Top Voice that same year.
Born and raised in St. Louis, Missouri, Susman graduated from Connecticut College with a B.A. in government and studied at the London School of Economics and Political Science. She served on Capitol Hill as a Legislative Assistant handling trade and foreign investment issues for the Senate Commerce Committee, then as Deputy Assistant Secretary for Legislative Affairs in the Clinton Administration.
Before joining Pfizer in 2007, Susman held senior roles in communications and government relations at Est?e Lauder Companies and American Express.
She currently serves as co-chair of The International Rescue Committee, one of the world's largest humanitarian aid organizations, and on the board of UL Solutions, a global leader in applied safety science. She is also a member of the Council on Foreign Relations.
Susman and her wife divide their time between New York City and Sag Harbor, NY. She is an avid reader and burgeoning gardener. Breaking Through is her first book.
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