SalePaperback
Brands and the Brain: How to Use Neurosc
Publisher:
Penguin Random House
| Author:
SAHAY, ARVIND
| Language:
English
| Format:
Paperback
Publisher:
Penguin Random House
Author:
SAHAY, ARVIND
Language:
English
Format:
Paperback
₹499 ₹424
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Ships within:
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Book Type |
---|
ISBN:
Category: General Management
Page Extent:
34
It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about brain-operating principles and their impact on how humans perceive brands. The book also analyzes how modern brands are created by leveraging brain functioning. In a nutshell, the book explains the indispensable role that the human brain plays in creating, sustaining and rejuvenating brands.
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Description
It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about brain-operating principles and their impact on how humans perceive brands. The book also analyzes how modern brands are created by leveraging brain functioning. In a nutshell, the book explains the indispensable role that the human brain plays in creating, sustaining and rejuvenating brands.
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