ART AND SCIENCE OF BUSINESS COMMUNICATION

The book aims at preparing students for effective communication at the workplace by focusing on how to communicate in business situations — how to recognize the techniques that help in communicating a message accurately, how to handle intercultural situations that require thoughtful communication, how to use appropriate words and an effective tone for writing effectively and so on. In a nutshell, the fourth edition builds on the strengths of the first three editions and provides a more comprehensive coverage with rich illustrations, practical guidelines and a more reader-friendly design.
Features
1. 2 new chapters ‘Theatre Technique for Effective Communication and Personality Development’ and ‘Communication for Effective Marketing’ have been incorporated.
2. 20 chapter-opening ‘Communication at Work’ vignettes that provide a snapshot of key issues have been addressed in each chapter.
3. Over 150 examples and exhibits of everyday written business communication have been included in all the chapters.
4. Over 20 case studies have been provided to help students analyze the various issues related to business communication.