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Advertising Principles And Practice
Publisher:
S Chand
| Author:
Ruchi Gupta
| Language:
English
| Format:
Paperback
Publisher:
S Chand
Author:
Ruchi Gupta
Language:
English
Format:
Paperback
₹445
Save: 10%
In stock
Ships within:
3-5 Days
In stock
ISBN:
Page Extent:
432
The book has been written in a very lucid language for easier understanding keeping in mind the curriculum requirements. It is intended at true knowledge addition for students.
It broadly covers the principles on the basis of which advertising functions and how the same has been applied and used by corporates and adverting professional in India.
Lots of in-text advertising examples have been highlighted at appropriate places so that students can relate to them easily.
17 recent Indian case studies on various topics in advertising have been discussed. Some of these include Vodafones ZooZoos, Ideas What an idea, Sir Ji , Pepsis Youngistaan Campaign, Cadbury Dairy Milks ShubhArambh campaign, Tata Teas Jaago Re campaign, and Volkswagen Vento launch campaign.
Description
The book has been written in a very lucid language for easier understanding keeping in mind the curriculum requirements. It is intended at true knowledge addition for students.
It broadly covers the principles on the basis of which advertising functions and how the same has been applied and used by corporates and adverting professional in India.
Lots of in-text advertising examples have been highlighted at appropriate places so that students can relate to them easily.
17 recent Indian case studies on various topics in advertising have been discussed. Some of these include Vodafones ZooZoos, Ideas What an idea, Sir Ji , Pepsis Youngistaan Campaign, Cadbury Dairy Milks ShubhArambh campaign, Tata Teas Jaago Re campaign, and Volkswagen Vento launch campaign.
About Author
Ruchi Gupta is an Assistant Professor in the Department of Commerce, Shaheed Bhagat Singh College, University of Delhi. She obtained her B.Com. (Hons.) degree from the prestigious Shri Ram College of commerce, University of Delhi. Thereafter, she obtained her M.Com. and M.phil. Degrees from Delhi School of Economics, University of Delhi. She secured the second rank in Delhi University in M.Com. and was the topper in the Marketing specialization stream. The author has more than 10 years of teaching experience in Delhi University. She has been a member of the Textbook Development Committee for Class XII NCERT Business Studies book. She has also get six research papers published in journals of National and international repute.
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