SalePaperback
Advanced Surveying , 2nd Edition
₹840 ₹756
Save: 10%
Algebra 2nd Edition - 2024
₹650 ₹585
Save: 10%
Advertising, Brand and Consumer Behaviour
Publisher:
Pearson India
| Author:
Ramesh Kumar | Anup Krishnamurhty
| Language:
English
| Format:
Paperback
Publisher:
Pearson India
Author:
Ramesh Kumar | Anup Krishnamurhty
Language:
English
Format:
Paperback
₹499 ₹449
Save: 10%
In stock
Ships within:
3-5 Days
In stock
ISBN:
SKU
9788119896240
Category MBA
Category: MBA
Page Extent:
288
There have been a number of books published on consumer behaviour and advertising. Therefore, at the outset, we will address the question ‘What is going to be new about this book?’ Newness in our view is based on the context in which an offering is perceived. While there are several offerings (books) on the subject of consumer behaviour or advertising, the proposition of this book is that we introduce the reader to several concepts of consumer behaviour through advertisements that are drawn from the Indian context. We have included several leading brands and discussed them from the perspective of the Indian context.
This book’s proposition also includes providing the content in a manner that will appeal to working executives who have the aspiration to learn but have not had the opportunity to do so in a formal environment. In sum, we believe that this book is unique in its own right. The other important aspect associated with this book is its usefulness to students of all levels of business schools.
This book serves the important function of providing conceptual linkages that can be comprehended in a simple manner. Such an understanding is likely to provide students of marketing with the motivation to go through a textbook associated with consumer behaviour and/or advertising.
Be the first to review “Advertising, Brand and Consumer Behaviour” Cancel reply
Description
There have been a number of books published on consumer behaviour and advertising. Therefore, at the outset, we will address the question ‘What is going to be new about this book?’ Newness in our view is based on the context in which an offering is perceived. While there are several offerings (books) on the subject of consumer behaviour or advertising, the proposition of this book is that we introduce the reader to several concepts of consumer behaviour through advertisements that are drawn from the Indian context. We have included several leading brands and discussed them from the perspective of the Indian context.
This book’s proposition also includes providing the content in a manner that will appeal to working executives who have the aspiration to learn but have not had the opportunity to do so in a formal environment. In sum, we believe that this book is unique in its own right. The other important aspect associated with this book is its usefulness to students of all levels of business schools.
This book serves the important function of providing conceptual linkages that can be comprehended in a simple manner. Such an understanding is likely to provide students of marketing with the motivation to go through a textbook associated with consumer behaviour and/or advertising.
About Author
S. Ramesh Kumar Professor of Marketing/tenure as IIMB Chair of Excellence (Retired) Indian Institute of Management Bangalore, Anup Krishnamurthy Faculty of Marketing, St. Joseph’s Institute of Management, Bangalore.
Reviews
There are no reviews yet.
Be the first to review “Advertising, Brand and Consumer Behaviour” Cancel reply
[wt-related-products product_id="test001"]
Related products
RELATED PRODUCTS
Big Data Analytics: Applications In Business And Marketing
Save: 15%
Business Policy And Strategy: The Art Of Compettition 7th Edition
Save: 15%
Conferences And Conventions , A Global Industry 4th Edition
Save: 15%
Construction Contracts : Law And Management, 5th Edition
Save: 15%
Handbook Of Research In Education Finance And Policy, 2nd Edition
Save: 15%
Human Resource Management And Change : A Practising Manager’s Guide
Save: 15%
Introduction To Stochastic Finance With Market Examples 2nd Edition
Save: 15%
Personal Conflict Management : Theory And Practice, 2nd Edition
Save: 15%
Sales And Distribution Management, An Indian Adaptation
Save: 15%
Reviews
There are no reviews yet.