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Advertising And Promotion (9th Ed)
Publisher:
McGraw Hill
| Author:
Gerorge E. Belch, Michael A. Belch, Keyoor Purani
| Language:
English
| Format:
Paperback
Publisher:
McGraw Hill
Author:
Gerorge E. Belch, Michael A. Belch, Keyoor Purani
Language:
English
Format:
Paperback
₹298
Save: 60%
In stock
Ships within:
1-4 Days
In stock
Excellent (Used)
☆ ☆ ☆ ☆
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| Book Type | |
|---|---|
| Signs of Wear | |
| Weak Binding | |
| Pages |
Pages are mostly clean with minor marks |
| Pen/Pencil Marks |
Pen and pencil used minimally |
ISBN:
Page Extent:
1016
This new special Indian edition of “Advertising and Promotion” marks the transition from traditional advertising methods to the widely embraced approach of integrated marketing communications (IMC). It remains the definitive text, offering comprehensive and up-to-date insights for teaching the subject from an IMC perspective. The book revolves around an integrated marketing communications planning model, emphasizing the coordination of all promotional mix elements to create and execute effective communication strategies.
Description
This new special Indian edition of “Advertising and Promotion” marks the transition from traditional advertising methods to the widely embraced approach of integrated marketing communications (IMC). It remains the definitive text, offering comprehensive and up-to-date insights for teaching the subject from an IMC perspective. The book revolves around an integrated marketing communications planning model, emphasizing the coordination of all promotional mix elements to create and execute effective communication strategies.
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