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ADVANCED PROGRAMMING IN THE UNIX ENVIRONMENT, 3RD EDN
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ADVERTISING AND IMC : PRINCIPLES AND PRACTICE
Publisher:
PEARSON INDIA
| Author:
SANDRA MORIARTY, NANCY MITCHELL, ET ALL
| Language:
English
| Format:
Paperback
Publisher:
PEARSON INDIA
Author:
SANDRA MORIARTY, NANCY MITCHELL, ET ALL
Language:
English
Format:
Paperback
₹970 ₹825
Save: 15%
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Ships within:
1-4 Days
In stock
ISBN:
SKU
9789390394937
Category Uncategorized
Category: Uncategorized
Page Extent:
664
advertising & imc: principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, advertising & imc uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide students with a practical guide to executing integrated marketing communications. And with a new author joining the team, the 11th edition features a significant reorganization and revision of the material. Now, readers will understand not only the types of marketing communication possible, but also their application of strategy and planning, and how these areas work together — ensuring students are prepared to deal with the latest industry practices in their future careers.
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Description
advertising & imc: principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, advertising & imc uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide students with a practical guide to executing integrated marketing communications. And with a new author joining the team, the 11th edition features a significant reorganization and revision of the material. Now, readers will understand not only the types of marketing communication possible, but also their application of strategy and planning, and how these areas work together — ensuring students are prepared to deal with the latest industry practices in their future careers.
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