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A Requiem For A Brand
Publisher:
Roli Books
| Author:
Pradeep Chanda
| Language:
English
| Format:
Hardback
Publisher:
Roli Books
Author:
Pradeep Chanda
Language:
English
Format:
Hardback
₹495 ₹421
Save: 15%
In stock
Ships within:
1-4 Days
In stock
Book Type |
---|
ISBN:
Category: Self Help
Page Extent:
138
Drawing from his extensive business management experience, Pradip Chanda turns traditional wisdom on its head when he proposes that brand loyalty is inversely proportional to the income and education levels of the knowledge consumer’.
He examines how and why brands have become strategic assets, traces the evolution of knowledge consumer and what can companies do to protect equity of the brands they have nurtured over decades. A new approach to building brand loyalty that gives marketers a competitive edge in today’s high-tech, high-stakes and brand-hostile environment. The book combines the knowledge with engaging real-life case studies and proven examples.
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Description
Drawing from his extensive business management experience, Pradip Chanda turns traditional wisdom on its head when he proposes that brand loyalty is inversely proportional to the income and education levels of the knowledge consumer’.
He examines how and why brands have become strategic assets, traces the evolution of knowledge consumer and what can companies do to protect equity of the brands they have nurtured over decades. A new approach to building brand loyalty that gives marketers a competitive edge in today’s high-tech, high-stakes and brand-hostile environment. The book combines the knowledge with engaging real-life case studies and proven examples.
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