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24 Brand Mantras: Finding a Place in the Minds and Hearts of Consumers
Publisher:
Atlantic
| Author:
Jagdeep Kapoor
| Language:
English
| Format:
Paperback
Publisher:
Atlantic
Author:
Jagdeep Kapoor
Language:
English
Format:
Paperback
Original price was: ₹375.₹300Current price is: ₹300.
In stock
Ships within:
7-10 Days
In stock
ISBN:
Page Extent:
113
This concise and practice-based book is aimed at helping marketeers develop winning brand strategies. It presents 24 action-oriented mantras which can help launch, build and rejuvenate successful brands.
24 Brand Mantras: Finding a Place in the Minds and Hearts of Consumers is an excellent guide for building brands with a consumer-focus approach. The updated version of the book covers all the important elements of marketing including segmentation, advertising, promotion, sales, distribution, product portfolio design, pricing and customer service. Well-illustrated with examples of latest brands, the book is a must read for brand managers, entrepreneurs, marketing managers, advertising professionals and management students.
Description
This concise and practice-based book is aimed at helping marketeers develop winning brand strategies. It presents 24 action-oriented mantras which can help launch, build and rejuvenate successful brands.
24 Brand Mantras: Finding a Place in the Minds and Hearts of Consumers is an excellent guide for building brands with a consumer-focus approach. The updated version of the book covers all the important elements of marketing including segmentation, advertising, promotion, sales, distribution, product portfolio design, pricing and customer service. Well-illustrated with examples of latest brands, the book is a must read for brand managers, entrepreneurs, marketing managers, advertising professionals and management students.
About Author
Jagdeep Kapoor is the Chairman and Managing Director of Samsika Marketing Consultants Pvt. Ltd, Mumbai, a leading strategic marketing consultancy with an impressive clientele drawn from both multinational and Indian firms. He is a visiting faculty member at the Jamnalal Bajaj Institute of Management Studies, Mumbai.
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