Sharbari Datta: The Design Diva

Sharbari Datta is the first designer to have revived and brought to the forefront men’s ethnic wear in India Sharbari Datta has given kantha traditional handicraft of rural Bengal a facelift making it cool, trendy and fashionable This is the first book that captures Sharbari Datta’s life and work. Her multifaceted personality and creativity are explored through the rich collection of photographs featured in the bookSharbari Datta is a legend in the fashion world. She entered the arena with a specific purpose in mind to restore the beauty of ethnic menswear to its former glory. The influence of two hundred years of British rule permeated into all parts of our life and ensured that ethnic menswear had all but disappeared from men’s wardrobes, making rare appearances only during weddings and other festive occasions.Enter Sharbari Datta.

She noticed the gaping hole in the ethnic wear choices for men and decided to step in and fill the gap. With her own unique touches and amazing color palettes, she catapulted the various elements of men’s ethnic wear to the forefront.She also gave “kantha,” the traditional handicraft of rural Bengal, a glamorous facelift.This book, replete with interviews and testimonials by Sharbari’s celebrity clientele, and amply illustrated with a treasure trove of photographs, tries to capture the essence of Sharbari’s designscape.Contents: Foreword; Preface; Introducing Sharbari Datta; The Design Diva; The Business Side of Things; The Men, the Memories, the Milestones; And They Say; Everything Else You Wanted to Know; Future Perfect; Acknowledgements.”