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Strategic Management Concepts And Cases A Competitive Advantage, Approach
Publisher:
Pearson India
| Author:
Ranjan Chaudhuri Fred R. David, Forest R. David, Meredith E. David , Issac Jacob, Hanif Kahjer
| Language:
English
| Format:
Paperback
Publisher:
Pearson India
Author:
Ranjan Chaudhuri Fred R. David, Forest R. David, Meredith E. David , Issac Jacob, Hanif Kahjer
Language:
English
Format:
Paperback
₹612
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ISBN:
Page Extent:
492
Strategic Management Concepts: A Competitive Advantage Approach, 18th Edition is a skills-oriented book on the practical aspects of understanding strategic management.
Designed to enable students to learn “how to do strategic planning” over and above the mere learning of theories in strategy, this book empowers students and practicing managers with the latest skills and concepts needed to effectively formulate and efficiently implement strategic plans that can lead to sustainable competitive advantages for any type of business.
Enriched with Indian case studies and examples, the book provides a transformative learning experience from grasping theoretical concepts to executing strategic ideas to action. Focused on learning by doing, the text includes an integrative model that appears in every chapter, how to construct strategic-planning matrices like SWOT analysis and the BCG matrices, how to perform strategic-planning analyses, such as EPS/EBIT and Corporate Valuation.
Description
Strategic Management Concepts: A Competitive Advantage Approach, 18th Edition is a skills-oriented book on the practical aspects of understanding strategic management.
Designed to enable students to learn “how to do strategic planning” over and above the mere learning of theories in strategy, this book empowers students and practicing managers with the latest skills and concepts needed to effectively formulate and efficiently implement strategic plans that can lead to sustainable competitive advantages for any type of business.
Enriched with Indian case studies and examples, the book provides a transformative learning experience from grasping theoretical concepts to executing strategic ideas to action. Focused on learning by doing, the text includes an integrative model that appears in every chapter, how to construct strategic-planning matrices like SWOT analysis and the BCG matrices, how to perform strategic-planning analyses, such as EPS/EBIT and Corporate Valuation.
About Author
Fred R. David, PhD University of Debrecen Debrecen, Hungary
Forest R. David, PhD Lenoir-Rhyne University Hickory, North Carolina,
Meredith E. David, PhD Baylor University Waco, Texas,
Isaac Jacob K J Somaiya Institute of Management, Mumbai, India,
Hanif Kanjer, PhD Rustomjee Business School and Rustomjee Cambridge International School & Junior College, Mumbai, India,
Ranjan Chaudhuri, DSc EMLV Business School, Paris, France
Forest R. David, PhD Lenoir-Rhyne University Hickory, North Carolina,
Meredith E. David, PhD Baylor University Waco, Texas,
Isaac Jacob K J Somaiya Institute of Management, Mumbai, India,
Hanif Kanjer, PhD Rustomjee Business School and Rustomjee Cambridge International School & Junior College, Mumbai, India,
Ranjan Chaudhuri, DSc EMLV Business School, Paris, France
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