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Social Media Marketing: A Strategic Approach
Publisher:
Cambridge India
| Author:
Debra Zahay | Mary-Lou Roberts | Janna Parker | Donald I. Barker, Melissa S. Barker
| Language:
English
| Format:
Paperback
Publisher:
Cambridge India
Author:
Debra Zahay | Mary-Lou Roberts | Janna Parker | Donald I. Barker, Melissa S. Barker
Language:
English
Format:
Paperback
₹535
Save: 10%
In stock
Ships within:
3-5 Days
In stock
ISBN:
Page Extent:
352
In “Social Media Marketing: A Strategic Approach, 3E,” learn effective social media marketing techniques to create a strong personal brand. This book provides invaluable insights into online and offline elements of personal branding, consumer behavior, content marketing, and more. With step-by-step planning and a focus on branding strategies, master the art of social media marketing for career success.
Description
In “Social Media Marketing: A Strategic Approach, 3E,” learn effective social media marketing techniques to create a strong personal brand. This book provides invaluable insights into online and offline elements of personal branding, consumer behavior, content marketing, and more. With step-by-step planning and a focus on branding strategies, master the art of social media marketing for career success.
About Author
Debra Zahay is a full professor of marketing and director of the digital marketing and analytics Master of Science degree program at St. Edward’s University in Austin, Texas.
Mary Lou Roberts was professor emeritus of management and marketing at the University of Massachusetts-Boston.
Janna Parker is an assistant professor in the department of marketing at James Madison University in Harrisonburg, Virginia.
Donald I. Barker has authored, coauthored, and contributed to 41 cutting-edge and best-selling textbooks on subjects ranging from computer operating systems and expert systems to Internet research and social media marketing.
Melissa S. Barker is a digital marketing consultant, international keynote speaker, and founder of Strategy Now LLC.
Mary Lou Roberts was professor emeritus of management and marketing at the University of Massachusetts-Boston.
Janna Parker is an assistant professor in the department of marketing at James Madison University in Harrisonburg, Virginia.
Donald I. Barker has authored, coauthored, and contributed to 41 cutting-edge and best-selling textbooks on subjects ranging from computer operating systems and expert systems to Internet research and social media marketing.
Melissa S. Barker is a digital marketing consultant, international keynote speaker, and founder of Strategy Now LLC.
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