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International Marketing, 11th Edition
Publisher:
Cambridge India
| Author:
Michael R. Czinkota | Ilkka A. Ronkainen | Annie Peng Cui
| Language:
English
| Format:
Paperback
Publisher:
Cambridge India
Author:
Michael R. Czinkota | Ilkka A. Ronkainen | Annie Peng Cui
Language:
English
Format:
Paperback
₹850 ₹765
Save: 10%
In stock
Ships within:
3-5 Days
In stock
ISBN:
SKU
9789353507664
Category MBA
Category: MBA
Page Extent:
661
This innovative resource offers cutting-edge international marketing strategies and guidelines using the latest examples. You explore the range of international marketing topics, from start-up operations and new market entry considerations to key international issues confronting today’s giant global marketers. Updates address international e-commerce and technology as well as the impact of culture and government on marketing throughout the world. Case studies highlight the latest marketing practices in real organizations, while Internet exercises focus on online opportunities. This in-depth coverage prepares you for success in today’s international business world, whether you are an upcoming international marketer or practicing executive.
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Description
This innovative resource offers cutting-edge international marketing strategies and guidelines using the latest examples. You explore the range of international marketing topics, from start-up operations and new market entry considerations to key international issues confronting today’s giant global marketers. Updates address international e-commerce and technology as well as the impact of culture and government on marketing throughout the world. Case studies highlight the latest marketing practices in real organizations, while Internet exercises focus on online opportunities. This in-depth coverage prepares you for success in today’s international business world, whether you are an upcoming international marketer or practicing executive.
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