SalePaperback
Digital Marketing: From Fundamentals to Future
Publisher:
Cambridge India
| Author:
Swaminathan T. N. | Karthik Kumar
| Language:
English
| Format:
Paperback
Publisher:
Cambridge India
Author:
Swaminathan T. N. | Karthik Kumar
Language:
English
Format:
Paperback
₹337
Save: 10%
In stock
Ships within:
3-5 Days
In stock
ISBN:
Page Extent:
Digital Marketing: From Fundamentals to Future is a must read for Students, Academia and Practitioners of Digital Marketing in particular and marketing in general. The book presents an interesting way of teaching the students / readers by opening each section with a case study. Unlike other Digital Marketing books, this book also shows you how to use or implement what you read in the real world of digital marketing. The book will allow the readers to connect the dots on what they would have missed or could have done better with their own digital marketing plans. While most books throw a lot of digital marketing jargons, this book actually uses multiple cases even from the 70s, 80s and 90s and how the same can be used in the digital and connected world.
Features:
1. Convergence of Technologies and Connected world
2. Demystifying Digital Marketing & Social Media
3. Digital Strategy Development and Planning
4. Social Media Management – Planning & Process
5. Website Planning – SEO, SERP
6. Web Analytics
7. Digital Engagement
8. Digital Content Marketing
9. Digital and Business Marketing
10. Disruptive Digital Technologies & Impact
Description
Digital Marketing: From Fundamentals to Future is a must read for Students, Academia and Practitioners of Digital Marketing in particular and marketing in general. The book presents an interesting way of teaching the students / readers by opening each section with a case study. Unlike other Digital Marketing books, this book also shows you how to use or implement what you read in the real world of digital marketing. The book will allow the readers to connect the dots on what they would have missed or could have done better with their own digital marketing plans. While most books throw a lot of digital marketing jargons, this book actually uses multiple cases even from the 70s, 80s and 90s and how the same can be used in the digital and connected world.
Features:
1. Convergence of Technologies and Connected world
2. Demystifying Digital Marketing & Social Media
3. Digital Strategy Development and Planning
4. Social Media Management – Planning & Process
5. Website Planning – SEO, SERP
6. Web Analytics
7. Digital Engagement
8. Digital Content Marketing
9. Digital and Business Marketing
10. Disruptive Digital Technologies & Impact
About Author
T. N. Swaminathan Ph.D. retired in April 2019 from Great Lakes Institute of Management Chennai as Professor of Marketing and Director, Branding, PR & Alumni Relations. He continues with Great Lakes as Strategic Advisor to the Dean and Adjunct Professor – Marketing. His career has spanned 46 + years, both in industry and academics. Dr. Swaminathan has been teaching - Marketing, Sales & Strategic Management courses & MDPs as Visiting / Guest Faculty at IIMC, IIMB, IIM Ranchi, IFMR Chennai, IMT-Ghaziabad, IMI- Delhi, Fore school Delhi, BIM-Trichy, etc. since 1992. His publications include papers, articles and case studies in leading Indian and International publications. Dr. Swaminathan received “100 Most Dedicated Professors” Award – A National Award at World Education Congress in July 2018 and also “Best Marketing Professor Award” at ABP News National Education awards in July 2015. He was awarded Honorary Doctor of Letters by King’s University, Hawaii, USA in 2017 for his contribution to educational services and entrepreneurship.
Karthik Kumar began his career in the trenches of marketing in 1976 with Indian Market Research Bureau. He was briefly posted to head Lanka Market Research Bureau in early 1983. In 1993, Karthik Kumar joined Rediffusion-DY&R, the storied advertising agency known for its breakthrough advertising for brands such as Lakme, Colgate, Eveready, Maruti, TI Cycles, etc. During his stint with Rediffusion-DY&R, he led teams across offices of the agency in different cities for award winning campaigns for several of its clients. In addition, Kumar also launched the Brand Asset Valuator™, a proprietary brand modelling process through the Asia Pacific region. Karthik Kumar embarked on an entrepreneurial journey in 2000. This led him to team up with friends who had started Rage Communication in 2003 to repurpose the business after the dot com bust. Rage is a pioneer of digital marketing in India and was among the first companies in India and the Asia Pacific region to offer comprehensive solutions covering Strategy, User Experience Design, Technology and Management as an integrated service for Digital Marketing and eCommerce.
Karthik Kumar began his career in the trenches of marketing in 1976 with Indian Market Research Bureau. He was briefly posted to head Lanka Market Research Bureau in early 1983. In 1993, Karthik Kumar joined Rediffusion-DY&R, the storied advertising agency known for its breakthrough advertising for brands such as Lakme, Colgate, Eveready, Maruti, TI Cycles, etc. During his stint with Rediffusion-DY&R, he led teams across offices of the agency in different cities for award winning campaigns for several of its clients. In addition, Kumar also launched the Brand Asset Valuator™, a proprietary brand modelling process through the Asia Pacific region. Karthik Kumar embarked on an entrepreneurial journey in 2000. This led him to team up with friends who had started Rage Communication in 2003 to repurpose the business after the dot com bust. Rage is a pioneer of digital marketing in India and was among the first companies in India and the Asia Pacific region to offer comprehensive solutions covering Strategy, User Experience Design, Technology and Management as an integrated service for Digital Marketing and eCommerce.
Reviews
There are no reviews yet.
[wt-related-products product_id="test001"]
Reviews
There are no reviews yet.