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Consumer Behavior, 7th Edition
Publisher:
Cambridge India
| Author:
Wayne D. Hoyer | Deborah J. MacInnis | Rik Pieters
| Language:
English
| Format:
Paperback
Publisher:
Cambridge India
Author:
Wayne D. Hoyer | Deborah J. MacInnis | Rik Pieters
Language:
English
Format:
Paperback
₹825 ₹742
Save: 10%
In stock
Ships within:
3-5 Days
In stock
ISBN:
SKU
9789360537319
Category MBA
Category: MBA
Page Extent:
548
Consumer Behavior, 7th draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today’s global business environment. With this new edition, you examine the latest research and current business practices with extensive coverage of social media influences, increased consumer power, and emerging neuroscience findings. You also study controversies in consumer decision-making involving money, goals, emotions, charity, health, materialism, and sustainability. This edition increases its emphasis on social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities.
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Description
Consumer Behavior, 7th draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today’s global business environment. With this new edition, you examine the latest research and current business practices with extensive coverage of social media influences, increased consumer power, and emerging neuroscience findings. You also study controversies in consumer decision-making involving money, goals, emotions, charity, health, materialism, and sustainability. This edition increases its emphasis on social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities.
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